Free Tool
TikTok Shop Profit Calculator
Enter your Alibaba wholesale numbers and your TikTok Shop selling price to see your real profit per unit — after landed cost, platform commission, creator/affiliate fees, ad spend, and returns.
Estimates only. Doesn't include TikTok Shop platform fees beyond commission, payment processing, currency conversion, storage, or income tax. Confirm current commission and fee rates for your category before ordering. Not business or tax advice.
Landed Cost Is the Number Alibaba Won't Show You
The unit price on an Alibaba listing is only the starting point. By the time a product is actually sellable, it's picked up freight or shipping, possibly an import duty or tariff depending on category and country, and prep costs like poly bags, labeling, or a pre-shipment inspection. Add those together and you get landed cost — the real number to compare against a selling price, not the quote in the supplier chat.
What TikTok Shop Actually Takes Before You See a Dollar
A sale on TikTok Shop isn't one fee, it's a stack of them: the platform's own commission, plus a separate cut for any creator or affiliate whose video drove the sale, plus whatever's spent on Shop ads to get seen in the first place. Each one looks small in isolation — a few percent here, ten there — but stacked together they can easily claim 20-35% of the selling price before landed cost is even subtracted.
How Many Units You Need to Sell Just to Break Even
Because a wholesale order is usually paid for upfront, the real question isn't just "what's my margin," it's "how many units do I need to actually move before this order stops being a liability." The calculator above answers that directly: it divides your total inventory investment by the profit each unit contributes after TikTok Shop's fees, so you can see the break-even point before you commit the capital — not after. If the number's already looking tight, it may be worth working through the Zero-Based Budget Planner first to confirm how much cash you can actually put at risk on one order.
Frequently Asked Questions
What is landed cost and why does it matter for TikTok Shop?
Landed cost is what a unit actually costs you before it ever sells: the Alibaba unit price, plus freight/shipping to get it to your fulfillment location, plus any import duty or tariff, plus prep costs like packaging or inspection. Sellers who price against the Alibaba quote alone routinely underprice, because that quote is only the smallest piece of the real cost.
How much commission does TikTok Shop take?
TikTok Shop charges a platform commission on each sale, typically in the mid-single digits to around 8% depending on category, and that's before any separate affiliate or creator commission you offer to get videos made about your product. Always check the current rate for your specific category before finalizing pricing, since it varies and changes.
What's a good profit margin for a TikTok Shop product?
Many sellers target at least 30-50% margin after landed cost, platform commission, affiliate commission, and ad spend, since TikTok Shop's fee stack (commission plus creator cut plus ads) can easily eat 20-35% of the selling price on its own. Thinner margins can still work at very high volume, but leave little room for returns or a slow month.
How many units do I need to sell to break even on a wholesale order?
Break-even units is your total upfront inventory investment divided by the profit each additional unit contributes after TikTok Shop's fees (commission, affiliate, ads) — not counting landed cost again, since that's already sunk into the order. The calculator above computes this automatically from your inputs.
Should I use creator affiliates to sell my product on TikTok Shop?
Affiliate/creator commissions (commonly 10-20%, sometimes higher for competitive niches) trade margin for reach — creators post videos tagging your product and earn a cut of anything sold through their content. It can be worth it if organic reach would otherwise be near zero, but it needs to be priced into your margin from day one, not treated as an afterthought.